Traffic Exchanges eCourse - Part 3

Traffic Exchanges eCourse Part 3:

Advanced Traffic Exchange Techniques - Part 1

Making The Best Use Of Your Traffic Exchanges:

The one huge mistake every beginning marketer seems to make, is the failure to understand one critical fact about traffic exchanges. Everyone surfing on traffic exchanges is there for just one reason - the same one you are there for - to get visitors to their web page!

The hard to swallow fact is, they are not interested in your newest product or business opportunity! Their main concern is to watch that timer count down and earn page views for their own web pages. That being said – Traffic Exchanges can still be a very effective resource if used correctly. To achieve that goal you must follow certain rules. These are just common sense as you will see:

1. Do not simply promote the supplied affiliate page. The average affiliate page has been seen by each surfer hundreds, if not thousands of times. If a surfer is above average, that person could see the same affiliate site hundreds of times in one day! I know that my mind learns to "tune out" a web page that I have seen more than twice in a day. Hey! It is just human nature to ignore what you already have seen. It loses its effectiveness mighty quick. In short, it will not work. If you had a copy of the Mona Lisa hanging in your living room, how excited would you get if the
real one was on display in town? I rest my case...

2. Use a splash page. A splash page is a very short, fast loading page used to create a sense of
urgency to click a link. Remember, that the person viewing this page is busy trying to earn credits for his/her own page. They are not interested in spending a lot of time reading a huge page full of overwhelming amounts of text. They will most likely sit and stare at the countdown timer and click away as fast as they are allowed! However, you may be able to get them to sign up for more information with a short opt-in form, or, entice them to click through to a longer sales page that they can then read when they are finished earning their credits. I will cover those points in more detail in another part of the eCourse.

Now if you will just follow the two principles listed above, you have a much better chance of getting the desired results. To help you succeed, I recommend the following FREE tool to help you build your Splash page or Squeeze page (basically the same thing).

As you use the Free InstantSqueeze Page Generator, keep the following in mind:

Branding Yourself

One crucial thing to remember about using traffic exchanges, is that they are very effective for branding yourself. Programs may be "here today and gone tomorrow," but if you promote yourself every chance you get, it will have a cumulative effect. Those people who promote most effectively using traffic exchanges are always promoting themselves as they promote their programs! The more you do this the more effective your campaigns will become.

If you are serious about building a business you need to have some type of web hosting. You want to be promoting yourself at all times, and this is nearly impossible without having your own domain on a hosted site that you can alter any way you wish. To make an effective splash page it should follow the "ACA formula" for creating splash pages. This formula was identified originally by Jon Olson, owner of I Love Hits and editor of Hit Exchange News.

The "ACA " stand for: Attention, Curiosity, Action.

Attention

A properly made splash page needs to immediately grab peoples attention. Good graphics and a strong, attention grabbing headline will help achieve this. Remember, the person surfing is looking to generate credits and if you don't capture their attention immediately you are not going to get the response you
want.

Curiousity

There needs to be a section solely designed as a short text block that does not push a product, but does generate enough curiosity to compell them to ask for more information.

Action

If you have followed the first two steps correctly, the next action becomes crucial. If you don't ask people to do something, they usually won't! Make sure to state clearly the exact action that you want them to take. i.e., 'Submit your name and email for more information.' - OR - "Click here."

You would not believe how many times I have seen pages that follow the first two steps above, but never ask for the action. Always, without fail, make sure the prospect knows exactly what you want them to do! If you remember nothing else in all these eCourses on Traffic Exchanges, remember the contents of this page and you will be pre-destined to increase the amount of income from your marketing efforts. Yeah! It's that important!

 

Branding Yourself

Above I mentioned promoting yourself while promoting your programs. The easiest way to do that is by using your picture, your name and your contact details. This does a number of positive things for you. People start to recognize you. You have put a face on the page and made it more personal. This builds credibility. By adding your contact information, you also show that you are a real, legitimate, business person. Legitimate businesses always have real contact information and not just an email address. This is very important in earning trust. I always look for contact information so that I know there is a "Live Person" to contact in case of any issue. I will not sign up for any program that fails to supply this information.

The only downside to this, is that you will also be known by what you promote, so, be careful what you choose to promote that has your name and face associated with it. Branding tends
to have a cumulative effect. The more that your name and face are seen by the average surfer, the more you will benefit from it.

Many inexperienced marketers will simply throw up an affiliate page, surf a few thousand pages to gain page views, and after a few short weeks declare that traffic exchanges don't work!

If, after trying everything else that doesn't work for them either (because they aren't using smart marketing tactics with those methods either) they come back to the traffic exchange, they will get an eye-full. They will start seeing the same branded squeeze pages of people that were there when they were surfing before. Now, anyone with brains will realize that no one will keep doing something for that long if it doesn't work. At this point, if the returning surfer is even half-witted, they will want to learn what the person with the branded page is doing differently, since it is obvious that they are having success. Now our inexperienced surfer will join that branded persons opportunity just so they can learn their"secret". Lucky for you, you now know the secret to getting better traffic, and how to improve your results significantly by using advanced techniques!

I will go one better on the ACA formula and state it this way:

Attention+Curiosity+Action = Success!

What's Next?:

Coming Soon...

Advanced Traffic Exchange Techniques - Part 2

Go BACK To Traffic Exchange eCourse Part 2