Affiliate Marketing eCourse - Part 3
The Nitty Gritty!
The 3 Tactics All Affiliate Marketers Need To Learn:
Every affiliate marketer is constantly searching for the successful market that gives the biggest paycheck. Some marketers think that all they have to do is to follow what is the most popular program, or product being sold or promoted online. Actually, it is more complicated than that. It is just good marketing practices that have been proven over years of hard work and dedication.
There are tactics that have worked before with online marketing, and continues to work in the online affiliate marketing world of today. If you follow these top three marketing tips, you will be able to increase your sales and survive in the world of online affiliate marketing.
Q: What are these three tactics?
A: I have listed these below in detail:
1. Using unique web pages to promote each separate product you are marketing.
Do not lump all of it together just to save money on web hosting. It is best to have a site focusing on each and every product and nothing more. There are many reasons for this. Trust me, it is far more successful if each product is given separate sites.
Always include product reviews on the website so visitors will have an initial understanding of what the product can do for those who purchase them. Including testimonials from users who have already tried the product also helps if you have some available (don't just make up something - people are not stupid!). Be sure that these customers are more than willing to allow you to use their names and photos on the site of the specific product you are marketing. Never publish their testimonials without permission!
Articles highlighting the uses of the product will help clarify why the the reader should buy. Make all pages attractive, compelling, and include calls to act on the information. Each headline should compell the readers to read even more. Highlight special points by using bold letters, or by using a contrasting color as a background. This will help your readers to learn important points that will lead them to want more information, or persuade them to buy.
2. Offer free reports to your readers.
If possible, position them at the very top side of your page so it they simply cannot be missed. Use an autoresponder form to capture their email address and first name (minimum needed to get permission to send them "information"). Be sure that, once they in-put their information, that they are sent to a "Thank You" page along with instructions to click a verification link in an email that was just sent to them. Once they click the link in the email to "verify" their email address, be sure they are sent to a page with a direct link to the download of free information. What you just did by following this advice, is to create a "double-opt-in" lead for your autoresponder! According to research, a sale is closed usually on the seventh contact with a prospect.
Only two things can possibly happen using a web page alone: either you will close a sale on the first exposure to it, or the prospect will leave the page and never return again. By placing useful information into their inboxes at set intervals, you will remind them of the product they thought they might want lateron. You may want to tell them that the price may increase soon or the offer may be discontinued. It may prompt them to purchase now, rather than risk missing the opportunity later. Be sure that your content is directed toward specific reasons why they should want to buy the product. Do not make it sound like a sales pitch. I know that some people are totally turned off by a direct "Buy This Product" sales pitch. You must create a desire for it first or they will click "delete" so fast it will make your head spin!
Focus mainly on important points like how your product can make things easier for them. Include compelling subject lines in your emails. As much as possible, avoid using the word “free” because spam filters will "dump" emails that contain such content into the junk or spam folder before anyone can read them. Convince those who signed up for your free reports that they will be missing something significant if they do not make use of your products and/or services.
3. Get the kind of traffic that is targeted to your product.
Just think, if the person who visited your website has no interest whatsoever in what you are offering, they will be among those who move on and never come back. Write articles for publication in e-zines and e-reports. This way you can locate publications that focus on your target customers, and what you are promoting might just grab their interest.
Try to write a minimum of two articles per week, with at least 300-600 words in length. By continuously writing and maintaining these articles you can generate as many as 100 targeted readers to your site in a day.
Always remember that only 1 out of 100 (conservative estimate - statistics say 2-3% conversion) people are likely to buy your product or get your services. If you can generate as much as 1,000 targeted hits for your website in a day, that means you can made 10 sales based on the average statistic.
The tactics outlined above are not that difficult if you think about it. It just requires a bit of time and an action plan on your part.
Try to use these tips for several affiliate marketing programs. You can maintain a good source of income, and survive in this business quite well. Not all marketers can say that.
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