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Friday, January 14, 2011
Understand List Building and Why You Need Your Own List
Why Build Your Own List?
If you have been marketing online for any length of time, most of you have heard a lot of marketing experts saying that "The Money Is In The List."
Do you know how to build a prospect list, or even what it means? I have had several people who join my 'Your Biz Success!' training website ask me this very question. To answer this question, I will start with one of my own.
Have you ever joined an affiliate program of any kind?
Every last person has answered that question with a resounding "yes!"
Now comes the one thing most people do not realize. When you refer someone to an affiliate program, you do so because you will get paid, and/or you will get to email them within the confines of the program's member area. That may sound nice to you, but think about this:
Whose List Did You Build When You Referred That Person?
It certainly was not YOUR list. You were building the list of the program owners! If the Money is in the List, you just let the Money go into the pocket of the program owner!
At this point, some of my members get a bit defensive, and ask me what else they can do. After all, that is the way that these things work!
Yes! That is true and you can't change how the program works. The program doesn't belong to you and you have no control over it.
BUT...
You have the ability to capture the information of your referral BEFORE they sign up for that program!
The vast majority of Internet marketers today are not that experienced at creating a Lead Capture Page that will make it possible to capture the name and email address of a referral. So, what is a lead capture page? It is the compact page that is designed to grab the attention of a prospect and compel them to enter their name and email address in order to gain information, and/or a free item that is offered on that lead capture page.
There are several websites and programs out there that offer lead capture page creators, either as their sole purpose, or as a part of their websites offerings. The free versions are usually difficult to use (impossible for a newbie), and are very limited in how much the templates can be personalized. Most of the upgrade fees for such sites are high enough that they make even the most enthusiastic marketer hesitate to invest in it. They also limit the number of Lead Capture Pages to between one and three pages.
The program I use, for less than the monthly upgrade fees of other sites only offering one marketing tool, offers not only a lead capture page creator (the upgrade offers unlimited pages), but an auto-responder (again, unlimited for the upgrade) with unlimited emails for each auto-responder, a contact manager (the likes of which I have never seen offered anywhere else), and a Conference Room for every upgraded member! And this is just the tip of the iceberg as the saying goes.
So, if you are promoting any program using the signup page offered by that programs developers...
Right Now!
Quit building the lists of the owners of ALL of those Programs you have joined! You are doing all the work, and the program owner is getting all of those email addresses in HIS/HER LIST! If you leave the program, you will lose all of those people you worked so hard to refer (if you ever had access to them in the first place). If you want to be a professional marketer online and REALLY start making some REAL Income...
Build Your Own List
Learn how TODAY and Stop Wasting Your Time And Effort Building Someone Else's List. Fill out the form below and start learning How To Build Your Own List and Really Make A Great Income Online...
The Biggest Mistake You Can Make Today Is To Do Nothing...
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